DIGITAL INSIGHTS
USER RESEARCH
Why will some people happily do their weekly shop on-line but never access public services digitally? How do we bridge the digital divide to reduce the impact on individuals and communities?We help public service managers understand digital access, needs, behaviours, preferences, expectations, and usability issues to improve accessibility.
Our digital journey-mapping blueprint will help you to understand and improve user experiences. From finding critical moments that affect engagement and satisfaction, to creating innovative solutions and enhancing user flows, we can help you optimise the take-up & accessibility of your services.
JOURNEY MAPPING
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USER
INSIGHTS
We can analyse user data to reveal insights and improve decisions. Our consultants will help you understand user behaviour and engagement, identify new approaches and channels, and tailor digital services to increase take-up and useability.
Equal and fair service for all users is a goal public service providers share. We help our public service clients reduce digital exclusion whilst ensuring choice remains and health inequalities are reduced Our consultants can evaluate service usage and user needs, and optimise access, inclusivity, and efficiency.
