In health, and primary care in particular, it’s easy to feel torn between FOMO — the fear of missing out — and JOMO — the joy of keeping things familiar and safe. But as Who Moved My Cheese? reminds us, change is inevitable. Those who anticipate it and adapt with confidence find the new “cheese”. Those who cling to old ways risk being left behind.

Across the four pain points facing primary care —

• being left out of neighbourhood conversations

• things happening to you, not with you

• greater regulatory scrutiny

• and being frozen out of the future —

the message is clear: don’t wait for someone else to decide your direction.

At Scale help our clients move with change, not react to it. We work alongside GP federations, PCNs, and practices to:

✅ Clarify priorities and strategy

✅ Build effective, lasting partnerships

✅ Test and scale new ideas safely

✅ Stay ahead of national expectations

Our regular updates and support turn uncertainty into opportunity — helping you lead, not follow. Because in this landscape, waiting isn’t safe.

The cheese will move.

The question is: will you be ready to find the next opportunity, or let someone else take it?

#PrimaryCare #Leadership #NHS #ChangeManagement #AtScale #GPFederations #PCNs

Drop us an email on info@atscale.co.uk and set up a call today

https://static.wixstatic.com/media/9999ce_7e6ddaabd93e424494f469d90dfe8167~mv2.png